Wild Fire Cellars - For Trade and Media
Wildfire Cellars is the latest brand from veteran winemaker, Mark Gendron. Mark’s experience in the wine industry began in 1990 when he purchased a benchmark vineyard on the Westside of Paso Robles and started a small family winery that grew to 30,000 cases. His knowledge of the Paso Robles, Central Coast, Lodi and Sierra Foothills appellations along with the great relationships he has developed over the years has allowed him to purchase the best quality wines and grapes these regions have to offer.
These appellations produce high quality wine grapes at value prices which fits perfectly with Mark’s philosophy: Fruit-forward wines with soft tannins affordable to all. The fruit for Wildfire wines is sourced from vineyards ranging from 12-40 years old with some vines being as old as 45. It is the combination of using the very best lots of grapes available that make these wines so special. By utilizing the relationships from Paso Robles to El Dorado and his knowledge of the wine industry, Mark has the luxury of maintaining consistency and superb quality in his wines year after year. We invite you to take pleasure in and enjoy the beauty of mother nature in every bottle of our wines.